News Release

Release Date: November 4, 2002

Goodrich and Sherwood Launches New Image Program

New York, NY - November 4, 2002 - Goodrich & Sherwood Associates, the largest independent human capital management company in the United States, has retained Ellsworth Kaye for marketing communications services related to building a new corporate image.

"Goodrich & Sherwood has built its reputation by adhering to the fact that human resources drives every company. Clients have achieved stronger bottom line results through the fresh thinking and innovative solutions we have provided them. That said, we haven't done as good a job as we could have in keeping our own image fresh and innovative. With this new program, we intend to bring our image back in line with the quality of our services," said Chairman Andy Sherwood.

Goodrich & Sherwood has been in business for nearly 30 years, maximizing client companies' performance by aligning human resources with corporate goals. The company provides a variety of services-career transition, including Encompass Career Transition System, an on-line technology, executive coaching and career management, executive search, human resources consulting and corporate financial consulting.

"Goodrich & Sherwood is in an enviable position in this current market. Businesses are acutely aware of their need for experienced talent as well as for career transition services. Especially when times are tough, customers prefer to do business with companies they've worked with previously, and Goodrich & Sherwood has an impressive list of long-standing clients. This is the perfect time to introduce a new corporate image," said D'Anne Hotchkiss, president of Ellsworth Kaye.

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About Goodrich & Sherwood:
Goodrich & Sherwood is a privately held company specializing in Human Resources Consulting, Executive Recruiting, Outplacement and Career Transition, including management training and conflict resolution as well as merger and acquisition planning. As a facilitator, Goodrich & Sherwood matches human resources capital with corporate goals and objectives to provide a process for continuous improvement as changes occur. Headquartered in New York City, the company has offices in Connecticut, New Jersey and New York.

About Ellsworth Kaye, Inc.:
Marketing communications agency Ellsworth Kaye Inc. builds effective stakeholder relationships for clients. To meet client's short-term and long-term objectives, the firm creates the appropriately balanced mix of public relations, market research, advertising, direct communications and partnership liaisons. Clients include industry leaders and emerging companies in technology, lifestyle and manufacturing. Founded in 1993, the privately held firm has offices in Princeton, NJ and New York, NY.

 

For More Information:

D'Anne Hotchkiss, APR
President
Ellsworth Kaye, Inc.
609-987-1013
917-693-1773