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News
Release
Release
Date: November 4, 2002
Goodrich
and Sherwood Launches New Image Program
New
York, NY - November 4, 2002 - Goodrich
& Sherwood Associates, the largest independent human capital
management company in the United States, has retained Ellsworth
Kaye for marketing communications services related to building a
new corporate image.
"Goodrich & Sherwood has built its reputation by adhering
to the fact that human resources drives every company. Clients have
achieved stronger bottom line results through the fresh thinking
and innovative solutions we have provided them. That said, we haven't
done as good a job as we could have in keeping our own image fresh
and innovative. With this new program, we intend to bring our image
back in line with the quality of our services," said Chairman
Andy Sherwood.
Goodrich & Sherwood has been in business for nearly 30 years,
maximizing client companies' performance by aligning human resources
with corporate goals. The company provides a variety of services-career
transition, including Encompass Career Transition System, an on-line
technology, executive coaching and career management, executive
search, human resources consulting and corporate financial consulting.
"Goodrich & Sherwood is in an enviable position in this
current market. Businesses are acutely aware of their need for experienced
talent as well as for career transition services. Especially when
times are tough, customers prefer to do business with companies
they've worked with previously, and Goodrich & Sherwood has
an impressive list of long-standing clients. This is the perfect
time to introduce a new corporate image," said D'Anne Hotchkiss,
president of Ellsworth Kaye.
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About Goodrich
& Sherwood:
Goodrich & Sherwood
is a privately held company specializing in Human Resources Consulting,
Executive Recruiting, Outplacement and Career Transition, including
management training and conflict resolution as well as merger and
acquisition planning. As a facilitator, Goodrich & Sherwood
matches human resources capital with corporate goals and objectives
to provide a process for continuous improvement as changes occur.
Headquartered in New York City, the company has offices in Connecticut,
New Jersey and New York.
About Ellsworth
Kaye, Inc.:
Marketing communications agency Ellsworth Kaye Inc. builds effective
stakeholder relationships for clients. To meet client's short-term
and long-term objectives, the firm creates the appropriately balanced
mix of public relations, market research, advertising, direct communications
and partnership liaisons. Clients include industry leaders and emerging
companies in technology, lifestyle and manufacturing. Founded in
1993, the privately held firm has offices in Princeton, NJ and New
York, NY.
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