by Mark Frantz and D'Anne Hotchkiss
Public
radio fans are no doubt familiar with two weekly quiz shows,
the 'oddly informative news quiz' "Wait,
Wait, Don't Tell Me," where newscasters and reporters
demonstrate their knowledge, or lack there of, of the week's
events, and "Whad'
Ya Know?" where ordinary citizens demonstrate the
same thing, but where the motto is, 'sticklers for the truth
should get their own show.'
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We've combined these two concepts, focusing
on issues and items in market communications, in Our
Two Sense Worth. Your
comments and opinions are cheerfully received, but may be
ignored.
The succession of EAN when UPC retires at
year's end is barely a blip on the Information Age radar.
What's really remarkable 30 years hence the advent of bar
coding is the level of data sharing that happens now between
former adversaries: customers and suppliers.
Corporations that choose to use employee
giving as a litmus test of promoteability or employability
are free to do so. It stinks, but it's not illegal.
Seeking the truth and confronting unflattering information can help grow your
business, as our client learned.
RFID has been tagged as the latest privacy
assault vehicle. This is where the story really is: Americans
want things that make their lives go better, faster, cheaper,
easier.
A company's right to put news in a positive light ends at
my right to know the truth. Diebold crossed the line this
past week
All of us search for information sources that remain relevant
to us. Google and other search engines are forcing the issue,
even when it hits their pocketbook.
Grocers have an obligation to use loyalty
card information to safeguard consumers' health.
Proper party etiquette is pretty good advice
for email, too.
Receiver relevancy might be the best yardstick for judging spam.
When push came to pocketbook, a trusted
security adviser sold out an objective key employee.
We're afraid to measure because we're afraid
the answer might make us look bad. Ignorance is not bliss.
The telemarketing industry should embrace the ability to deliver
a more effective service.
Still living down the reputation it earned
dishonestly enough in the go-go bubble years, the technology
industry needs a credibility fix.
In a crowded market of messages, it's much
easier to contribute to the cacophony than to break through
it.
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Habitat
for Humanity - Trenton
Ellsworth Kaye is proud to support our local
affiliate. In 2003, two homes were completed here in Princeton.
Our company contributed more than 100 hours to this project.
Habitat for Humanity embraces people of all faiths who work
in partnership to build decent, affordable housing and to
create healthy, vibrant, and self-sufficient communities.
Friends
of New Jersey Family Care
New Jersey Family Care provides free or
low-cost health insurance to low-income working families.
Through Friends of New Jersey Family Care, Ellsworth
Kaye has volunteered to promote this program through the schools.
Our spring 2003 project brought health insurance to 52 area
families, bringing the total reached through the Friends
program to more than 150 in the first three years.
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It's All About Marketing
The
buzz word in today's business world is MARKETING. However,
people often ask for a simple explanation of "marketing."
Here, common
marketing terms are defined in an unforgettable way.
A-Clue
Dana Blankenhorn has been a business journalist
for nearly 25 years and has covered the online world professionally
since 1985. He founded the "Interactive Age Daily" for CMP
Media, and has written for the "Chicago Tribune,"
Advertising Age's "NetMarketing" supplement,
and dozens of other publications over the years. Every week
A-CLUE.COM offers insight into e-commerce trends, and tells
you what to do about them in a lively, funny and short read.
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Recently published books on communications,
the marketing and public relations professions, and the issues
that affect how we work in the 21st century. If you'd like
us to review your book, please send a review copy with your
contact information to our office.
Smart
Mobs: The Next Social Revolution
by Howard Rheingold
The
Blankenhorn Effect
by Dana Blankenhorn
Feeding
the Media Beast: An Easy Recipe for Great Publicity
by Mark E. Mathis
The
Fall of Advertising and the Rise of PR
by Al Ries and Laura Ries
Full
Frontal PR: Getting People to Talk About You, Your Business
or Your Product
by Richard Laermer and Michael Prichinello
Getting
Everything You Can Out of All You've Got
by Jay Abraham
The
Invisible Touch: The Four Keys to Modern Marketing
by Harry Beckwith
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