WARP Technology Holdings

Line of Business

Bottom Line

Target Audiences

• The 5000 largest companies worldwide with large, dispersed workforces connected by Internet or Intranet
• Investors and potential investors
• Potential sales channel partners worldwide
• Companies with large dynamic Web site content and heavy spikes in site traffic

Market Challenges

• Esoteric computer technology in a marketspace crowded with companies offering alternative approaches under a variety of ill-defined solution niches.
• Previous experience with a top-10 public relations agency had generated large fees but scant company exposure
• Muddled media understanding of client's market space and place within that space

Strategic Approach

• Set realistic communications budget and expectations for outcomes for technology-focused, non-marketing corporate executives
• Define appropriate communications program scope based on available budget
• Select highly specialized public relations agency with targeted focus on deep technology

Marketing Services

• Define the product communications program specifications and draft RFP for highly specialized technology public relations agency
• Set selection criteria for specialized agency, conduct search and evaluate presentations
• Shepherd selected agency's first 100 days serving WARP

Outcomes

• Now in its second year, the new communications program has successfully placed WARP as a player in the application acceleration space
• Key influencers now speak favorably about the company in publications
• Products entering the market are gaining favorable review and acceptance