News Release

Release Date: November 5, 2003

MyTeam 1 Calls on Ellsworth Kaye

Communications Program Reaches Out to Volunteers Across America

NEW YORK (November 5, 2003) - MyTeam 1 has retained marketing communications agency Ellsworth Kaye for a market expansion project. Ellsworth Kaye has been commissioned to assist the Ohio-based company promote its premiere MyTeam OneCall automated phone tree service with media relations and public outreach, among other services. MyTeam OneCall lets organizations reach group members wherever they are with the same, complete message in the leader's voice. Sports leagues, churches, schools and military support groups are among those that use the service to send urgent messages about last-minute changes, cancellations or special reminders.

"We're excited to again be working with this management team and look forward to working with MyTeam 1 as they move from start-up to growth company and effective market competitor," said D'Anne Hotchkiss, Ellsworth Kaye president. "It's a very innovative solution developed by highly creative people who know what it takes to build a company and understand the importance of public relations and marketing as part of their overall business strategy."

"Volunteering is an important American activity. Youth organizations in particular depend on busy adults to volunteer their time and talents. But group leaders often find the responsibility to be frustrating because of the time spent trying to contact members and organize activities," said Leib Lurie, MyTeam 1 founder and CEO. "Our experience with Ellsworth Kaye a few years ago with another successful venture proved to me the agency is a smart choice again."

MyTeam OneCall makes voice communications simple through an electronic "phone tree" service that handles scheduling, notifications and other logistical details. The service can send thousands of calls an hour, with just one call. MyTeam OneCall was launched nationwide in July and is used across the United States and Canada. Customers include sports leagues, churches, schools, 4-H, Scouts and other youth groups, military support groups, theatres, civic clubs, neighborhood watch groups and fraternal organizations throughout North America. More than 60,000 people have already received messages through MyTeam OneCall and thousands are being added every week.

Marketing communications agency Ellsworth Kaye Inc. builds effective stakeholder relationships for clients. To meet clients' short-term and long-term objectives, the firm creates the appropriately balanced mix of public relations, market research, advertising, direct communications and partnership liaisons. Clients include industry leaders and emerging companies in technology, lifestyle and manufacturing. Privately held, the firm has offices in Princeton, NJ and New York, NY.