Current Book Reviews

All books listed on this page with the exception of Mr. Blankenhorn's book may be purchased from Amazon.com right from our site. Just click on the link above. Autographed copies of Mr. Blankenhorn's book may be obtained from Ellsworth Kaye by calling us at 877-448-3277.

Smart Mobs: The Next Social Revolution
by Howard Rheingold

Grass roots activism is putting mobile communications and pervasive computing technologies to use for faster, better, smarter communications and greater impact on the events of the day.

The Blankenhorn Effect
by Dana Blankenhorn

Moore's Law has a powerful effect on everything we do. Understanding how our business and personal lives will change, and what it means to marketers, is critical. Autographed copies are available. Contact us.

Feeding the Media Beast: An Easy Recipe for Great Publicity
by Mark E. Mathis

To play the game, you have to know the rules. Mathis's Media Rules help newbies gain confidence in this entertaining and quick read.

The Fall of Advertising and the Rise of PR
by Al Ries and Laura Ries

Two familiar strategists champion the age of public relations with contemporary PR hits and advertising misses. Advertising's lost credibility, channel surfing and ad-zapping all contribute to the need for pervasive marketing techniques such as PR.

Full Frontal PR: Getting People to Talk About You, Your Business or Your Product
by Richard Laermer and Michael Prichinello

Common sense tips for creating buzz and high-profile buzzing success stories and failures.

Getting Everything You Can Out of All You've Got
by Jay Abraham

We're all in sales, and we can use traditional and innovative selling techniques and skills to build our brand -- ourselves and our companies.

The Invisible Touch: The Four Keys to Modern Marketing
by Harry Beckwith

Price, brand, packaging and relationships, all common marketing elements, are different when applied to services rather than products. Counterintuitive information freshly presented.